Wednesday, June 04, 2008

Slip It Into My Art

In an unusual commercial agreement signed today, I've licensed my name and six images from my 2009 solo exhibition at MARS Gallery in Melbourne – A New Canon Of 21st Century Saints – for a limited edition series of tin condom boxes.
Devised by Legends Rubbers, a small, Australian manufacturer of condoms, the tins will be distributed throughout Australia, New Zealand, the USA and possibly Europe. The first in the series will be released in September, this year, with a wider launch planned to coincide with the opening of the show at MARS Gallery, in Melbourne, on St Valentines Day, 14th February, 2009. The exhibition's opening night party will be hosted by Legends Rubbers.
This is the first licensing deal of this kind in Australia. It's a bold move on the part of the young entrepreneur, Daniel Moeschinger, who runs Legends Rubbers, especially given the controversy that so often swirls around my art. As far as I'm concerned, the money is modest but it's a great way to increase awareness of my art and distribute it to people who might not otherwise be able to afford it or who have yet to be even interested in it.

3 comments:

Anonymous said...

Hi Hazel,

What about putting the graphics on the rubber too? Your art could really go where no artwork has gone before. Yikes! :-)

-M

Anonymous said...

it's always said that her art is penetrating.

Brian Ward said...

Hi Hazel,

just too fabulous :-) Even better than my still pristine unused Machine Gun Fellatio promotional condoms! (checked the back of the pack - use by 2003). Can't wait to see them.