Saturday, May 30, 2009
As the readerships and revenues of traditional, 'hard copy' mass-market magazines continue to decline, more and more enterpreneurial young publishers are taking their chances online. The result: thousands of niche e-zines that better identify the enthusiasms of smaller but more responsive audiences.The latest is My Style Australia, founded and edited by Brisbane-based former model, Jennifer Arndt . It's very new so its editorial direction has yet to crystalise but elements of Elle and maybe Nylon magazines are already apparent, especially in its mix of fashion and pop culture and its uncluttered art direction.The first edition features an outline of my career to date and an interview with me. There's also an introduction to my Dangerous Career Babe series, with a 'click-thru' of the dozen works to date.